Book "Multitiendas: El Negocio del siglo XXI"

Retail stores: the business of the XXI century, only available in Spanish
Authors: Andrea Ortega and Loreto Soto

“The exhaustive compilation and investigative work, the deep and overall outlook that allows us to delve into the history and the present of what has been called the retail sector”

— María Olivia Mönckeberg, Associate Proffesor at the Universidad de Chile & 2009 Chile's National Journalism Award winner

“A meticulous work that contributes to the knowledge of an economic, social and cultural phenomenon. It gives details from the beginning of the retail sector to the consolidation of the networks and interests that have consolidated this business in one of the most lucrative of our time”

— Juan Pablo Cárdenas Squella, 2005 Chile's National Journalism Award winner

Investigative journalism project by Andrea Ortega and Loreto Soto, first publication at the Unit of Investigative Journalism from the Instituto de la Comunicación e Imagen (ICEI), Universidad de Chile.

This publication, only available in Spanish, aims to elucidate the articulation of the retail companies, their arrival in Chile, the business dynamics, the areas that generate the greatest profits and the codes articulating the customer-consumer relationship, such as the credit system.

At the same time, this book seeks to investigate the faces and life stories behind these companies: determine how they came to this business, what their relationships with other market players are, the weight of their decisions in the companies and its projections, as a medium and long-term influential sector, for people's pockets and lives.

Buy the book here